Stake Sponsorships and Brand Ambassadors (2026 Verified List)
A marker of Stake’s massive presence and influence can be seen in its high-profile sponsorships and collaborative partnerships. Read on to learn about:
- Stake and Drake
- Sponsorship deals with Everton and other football clubs
- Stake and the UFC (Ultimate Fighting Championship)
- How Stake is becoming a global force in esports and X Games betting
- Who Does Stake Sponsor?
- Current Stake Sponsorships and Brand Ambassadors
- Drake
- Everton F.C.
- FBC Melgar
- Enyimba F.C.
- Fortaleza CEIF
- Sergio Agüero
- Eden Hazard
- Iker Casillas
- Patrice Evra
- UFC (Ultimate Fighting Championship)
- Alex Pereira
- Merab Dvalishvili
- Alexandre Pantoja
- Caio Borralho
- Team Vitality
- Astralis
- X Games
- Trinbago Knight Riders
- Frankie Dettori
- Former Stake Sponsorships
- How We Verify and Update Stake Sponsorships
- What Counts as a 'Current' Sponsorship?
- Stake Sponsorships – FAQs
Stake has built its global brand through high-profile sponsorships across sport, entertainment, and esports.
From football clubs and UFC fighters to celebrity ambassadors and sponsoring major events, these partnerships play a key role in how Stake continues to reach new audiences.
This page provides an updated and verified list of Stake sponsorships in 2026, covering current teams, athletes, and brand ambassadors, along with a closer look at each partnership.
Who Does Stake Sponsor?
As of 2026, Stake sponsors a wide range of sports teams, athletes, events, and global ambassadors. Key partnerships include the Drake, football clubs such as Everton F.C. and FBC Melgar, MMA organisations like the UFC, and leading esports teams Team Vitality and Astralis.
Stake also works with high-profile athletes such as Israel Adesanya, Alex Pereira, Merab Dvalishvili, Iker Casillas, Eden Hazard, and Sergio Agüero, alongside global events like the X Games and cricket franchise Trinbago Knight Riders.
This list is regularly updated and only includes validated, active sponsorships and brand ambassador deals.
Current Stake Sponsorships and Brand Ambassadors
Reaching new audiences while retaining its existing loyal customer base is an integral part of Stake’s long-term growth plan.
Four or five years ago, there were only a handful of organizations and sports stars connected to the brand. Fast forward to 2026, and Stake has more than 15 sponsorship and brand ambassador deals, spanning music icons to the biggest names in the UFC and soccer.
Below is a verified list of Stake’s current sponsorships.
Drake
Drake has been the face of Stake for several years now, and this partnership remains the most high-profile collaboration, bridging the gap between online gambling and mainstream entertainment.
Unlike traditional sponsorships, this deal is heavily content-driven, with Drake regularly appearing in livestreams, social media campaigns, and high-stakes betting sessions.
The collaboration has helped position Stake as a culturally relevant brand rather than just a casino and sportsbook, reaching millions of users beyond typical betting audiences. His global following and consistent involvement make this one of the most influential ambassador partnerships in the industry.
Everton F.C.
Stake’s partnership with Everton is one of its most visible football sponsorships, with the brand featured as the club’s front-of-shirt sponsor. Although Stake is no longer available to players in the United Kingdom, this partnership still provides consistent global exposure through English Premier League broadcasts, matchday coverage, and club media channels.
Beyond visibility, the Stake X Everton sponsorship deal has historically included campaign-driven engagement, such as match-related promotions and fan-focused activations. It remains a cornerstone of Stake’s presence in European football.
FBC Melgar
Stake’s collaboration with FBC Melgar reflects its strategic expansion into Peruvian and, more broadly, South American football markets. While less globally prominent than European clubs, Melgar offers strong regional engagement and a passionate fanbase that rivals even the most high-profile teams.
The club was founded in 1915 and has grown into one of the major forces in Peruvian football, with both domestic and international titles in its trophy cabinet.
As with Everton Football Club, Stake is the front-of-shirt sponsor for FBC Melgar, which helps build brand recognition in emerging Latin American betting markets while simultaneously benefiting Peruvian football by bringing more money to the club and league.
Enyimba F.C.
With nine Nigeria Premier League titles, four F.A. Cups, and two African Champions League trophies, Enyimba F.C. is one of Africa’s most successful football clubs.
Guided by their chairman, the legendary Nigerian player Nwankwo Kanu, Enyimba plays a key role in Stake’s push into the African market. The partnership focuses on regional visibility, with branding integrated into club assets and competitions.
Africa remains a high-growth region for online betting, and partnerships like this help the Stake Sportsbook establish early brand familiarity with local audiences.
Fortaleza CEIF
Fortaleza CEIF represents another step in Stake’s Latin American expansion, supporting grassroots and professional football development in Colombia.
While smaller in global reach, partnerships like this are important for long-term market positioning, enabling Stake to connect with local communities and younger fan bases.
Furthermore, Colombia has an established gambling authority, with Stake among its license holders. This adds extra weight to this partnership, as the brand strengthens its position as one of the country’s leading legal online casinos and sports betting platforms.
Sergio Agüero
Serving as a brand ambassador, Sergio Agüero has been a part of the Stake family for a few years now.
He is sixth on the all-time English Premier League goalscorers list with 184 goals and has more than 100 international caps with Argentina to his name. Quite simply, Agüero is a football icon on both sides of the Atlantic.
Since retiring, he has built a strong online presence through streaming and content creation. His role with Stake centres around fan engagement, match insights, and campaign appearances, particularly during major tournaments, such as the upcoming FIFA World Cup in the United States, Mexico, and Canada.
Eden Hazard
Like Aguero, Eden Hazard is a Premier League legend following his hugely successful spell at Chelsea Football Club. The former Belgium captain only joined Stake in March 2026, making him the newest brand ambassador on the platform.
Hazard’s reputation as one of the best wingers in the world has given him a loyal fanbase that few other retired players can match. He has joined Stake to further strengthen the brand’s connection to elite-level football, deliver expert insights, and interact with fans ahead of the major domestic and international soccer tournaments.
Iker Casillas
With an honours list containing one FIFA World Cup, two UEFA European Championships, three Champions Leagues, and five La Liga titles, Iker Casillas is one of the most respected goalkeepers in the modern game.
Despite not boasting the star power of Sergio Aguero and Eden Hazard, Casillas is the most decorated football brand ambassador in the Stake family. This type of partnership is less about the volume of live-streaming content and more about long-term brand positioning and trust.
Patrice Evra
Patrice Evra offers a different dynamic, combining football credibility with strong personality-driven content. Known for his social media presence, he helps Stake connect with both sports-minded and entertainment-focused audiences.
His legacy within the game is without question. Evra was a staple at left back for Manchester United during their glory years, winning five English Premier League titles in six seasons. He also captained France, with whom he was capped 81 times.
As a part-time television pundit, his role at Stake is to provide match and player insights, betting tips and predictions, and to engage in promotional campaigns for new and existing customers.
UFC (Ultimate Fighting Championship)
Stake’s partnership with the UFC is one of its most important global deals, giving the brand exposure in the United States for its Stake.us Social Casino and multiple international markets. As the official Latin America betting partner for the Ultimate Fighting Championship, Stake is integrated into the viewing experience for millions of MMA fans.
The collaboration has opened the door to fight-specific promotions, such as Split Decision Insurance, big-money prize pools on all numbered cards, ambassador crossovers, and targeted campaigns during major events, all of which can be found on our Stake promo code page.
Alex Pereira
Alex Pereira has become the face of the UFC in recent years, making him the most visible Stake brand ambassador in the world of combat sports.
Pereira's achievements in the octagon include beating long-time rival Israel Adesanya to claim the UFC Middleweight title. After a loss to his old foe in the rematch, Poatan moved up to light heavyweight, where he beat Jiří Procházka for the vacant title. After three successful title defenses, Pereira lost the belt to Magomed Ankalaev, but immediately won it back again when the pair had a rematch.
Following that win, Alex vacated the belt to move up to heavyweight. He is scheduled to fight Cyril Gane for the interim heavyweight title on the UFC Freedom 250 White House card. A win over Gane would make him the only man in UFC history to win titles in three different weight divisions.
His involvement with Stake increases brand awareness, particularly in Brazil. He also features in multiple promotional campaigns related to his own fights and other major UFC cards.
Merab Dvalishvili
Merab ‘The Machine’ Dvalishvili is the bantamweight in Stake’s stable of UFC ambassadors. He is one of only a few fighters to have put together a 13-fight win streak - a run that saw him beat ‘Suga’ Sean O’Malley at UFC 306 to claim the Bantamweight title.
You don’t get a nickname like ‘The Machine’ for no reason. Merab is renowned for his insane cardio. It is this engine and elite grappling skills that have powered him to wins over Jose Aldo, Henry Cejudo, Cory Sandhagen, and Petr Yan, among others.
Yet, not only is Dvalishvili a top fighter, but he also has a superb personality, making him a perfect fit with Stake. Customers and fans can expect expert UFC insights and predictions, exciting giveaways, and exclusive VIP access to training camps and more.
Alexandre Pantoja
Alexandre Pantoja is widely regarded as the best flyweight in the UFC. In this highly competitive division, Pantoja put together an eight-fight win streak that saw him capture the UFC Flyweight title from Brandon Moreno at UFC 290.
He then went on to defend this belt four times, producing decisive victories over Brandon Royval, Steve Erceg, Kai Asakura, and Kai Kara-France. Unfortunately, a freak accident in the first round of his fifth title defense against Joshua Van caused Pantoja to dislocate his elbow.
Stake is committed to standing by Pantoja as he seeks to regain his title and add to his record of most wins for a flyweight in UFC history.
Caio Borralho
Borralho is currently the number five-ranked middleweight in the UFC. He rose to prominence through the Dana White Contender Series (DWCS) and has an 8-1 record in the UFC, with notable wins over Abusupiyan Magomedov, Paul Craig, and Reinier de Ridder.
As the leader of the Fighting Nerds MMA team, Borralho is a constant presence on social media when he’s not training for a fight. His engaging, fan-friendly personality makes him a valuable asset in promoting the Stake UFC brand in Brazil and other Latin American markets.
Team Vitality
Team Vitality is one of the leading organisations in the world of Counter-Strike esports. They joined Stake in 2025, when the company announced a multi-year deal to become the team’s Official Betting Partner, with the iconic Stake logo becoming the front-of-shirt sponsor.
Vitality’s dominance in Counter-Strike is historic. They are the only team to win back-to-back CS2 Major tournaments with victories at CS2 Austin and CS2 Budapest. Other notable wins in 2025 came at ESL Pro League, IEM Melbourne, and IEM Katowice, earning them the title of the #1 CS2 team in the world.
For esports fans and bettors, this special partnership is already yielding great benefits, with Stake offering the best CS2 betting promotions and exclusive community giveaways, such as custom-made Team Vitality gaming PCs.
Astralis
Long before Team Vitality began their Counter-Strike domination, Astralis were the team to beat. They have four major titles in their trophy cabinet and still hold the record for 406 consecutive days as the world’s number one Counter-Strike team.
Astralis has been a member of the Stake family for several years, with the brand being prominent on the esport team’s jersey. This long-term partnership helps Stake connect with a new type of audience - one that has a greater interest in gaming and wagering on CSGO and CS2.
X Games
Stake has joined forces with the X Games League as its global sports betting partner, which kicks off with the Winter X Games 2026 in Aspen.
This is a unique partnership for Stake, as it marks their entry into the world of integrated real-time sports betting for BMX, skateboarding, motocross, snowboarding, and skiing. However, beyond the bet slip, Stake will introduce live streams on X Games events via its streaming platform Kick.com.
Stake believes that combining a streaming and betting ecosystem will enhance the viewing experience for all X Games fans. Furthermore, Stake has established an Athlete Ambassador Fund to support top talent in X Games sports, underscoring its long-term commitment to this project.
Trinbago Knight Riders
With five Caribbean Premier League titles, Trinbago Knight Riders is one of the most successful T20 teams in the CPL.
Matching Stake’s ethos, the Knight Riders are known for their fan-friendly, vibrant style and relentless quest for glory.
As part of the global Knight Riders brand, which includes the Indian Premier League franchise, Kolkata Knight Riders, TKR has fans worldwide, and this partnership with Stake will only amplify their name in the cricketing world.
Through this deal, Stake and TKR will deliver exclusive VIP experiences, behind-the-scenes access, match insights, and much more for Caribbean cricket fans.
Frankie Dettori
When it comes to horse racing jockeys, no one is better known than Frankie Dettori. His resume is unequalled, with wins in the Breeders Cup, the Derby, the Arc, Dubai World Cup, the Oaks, and the Hong Kong Cup, among many others.
Added to these is his iconic ‘Magnificent Seven’ at Ascot, where he rode every winner on the race card in a single day. With such a pedigree, it’s only fitting that Stake announced Dettori as its global racing ambassador in a major push to promote its horse race betting service.
As part of the partnership, Stake has dropped several exclusive promotions, including its Money Back and Pays Extra Places offers. Frankie also shares insights on the world’s biggest flat races and what up-and-coming horses to watch out for.
Former Stake Sponsorships
Not all sponsorships are long-term. Like most global brands, Stake regularly updates its partnership portfolio based on market strategy, regulations, and campaign performance. These are some of the clubs, organisations, and sports stars that were once a part of Stake’s ambassador roster.
Stake F1 Team
The Kick Sauber Stake F1 team lit up the grid in 2025 with Nico Hulkenberg and Gabriel Bortoleto serving as the team’s drivers. The team secured its maiden podium at the British Grand Prix, with Hulkenberg finishing in third place.
Stake left Formula 1 at the end of 2025 when Audi purchased Team Sauber. Perhaps they will be back sometime in the future, but the world’s largest crypto gambling platform is already etched into F1 history.
Watford F.C.
Stake partnered with Watford as a shirt sponsor during their time in the Premier League, with the deal continuing into the EFL Championship following relegation. The agreement was one of Stake’s early moves into English football sponsorships.
The partnership has since ended, and Watford is no longer listed among Stake’s active club sponsorships. It remains a notable part of the brand’s early expansion into European football.
Boxing Events in Japan
Stake previously supported selected boxing events in Japan as part of its push into Asian markets. One of the most notable fights associated with this period was Gennadiy Golovkin vs Ryota Murata, which helped increase brand visibility in the region.
These partnerships were campaign-driven rather than long-term sponsorship deals and are no longer part of Stake’s active portfolio.
Valentina Shevchenko
Valentina Shevchenko is widely regarded as one of the best female MMA fighters of all time. She has won professional championships in three different sports and is a two-time UFC champion.
Valentina was sponsored by Stake for several fights during her first reign as champion. During this partnership, Shevchenko featured in multiple promotions and campaigns that enhanced Stake's position as a top UFC betting platform while also elevating women’s MMA into the spotlight.
Rugby League Brazil
Stake also partnered with the Brazilian Rugby League setup, including support for the men’s and women’s national teams during international competitions such as the Rugby League World Cup cycle.
This initiative was focused on emerging markets and sport development exposure, but it is not currently listed among Stake’s active sponsorships.
Jose Aldo
When Stake announced the deal to become the UFC’s official betting partner in Brazil, the betting company decided to bring Jose Aldo in as a brand ambassador.
Aldo is a living legend in the world of mixed martial arts, and the former UFC featherweight champ is still one of the sport’s best-known names. This was a pivotal partnership back when Stake was looking to establish itself in South America; however, the brand has moved on now with current fighters like Alex Pereira.
Fittipaldi Brothers
Grandsons of the legendary Emerson, Pietro and Enzo Fittipaldi, were part of the Stake family. Pietro has had stints in F1 while also competing in the Indy 500 as part of the IndyCar Series. His brother, Enzo, is an F2 driver.
This sponsorship helped elevate Stake in the world of motorsports, and it led to the company’s involvement in Formula 1 a few years later. Although the Fillipaldis are no longer with Stake, the legacy they helped build lives on.
How We Verify and Update Stake Sponsorships
This page is maintained as a live, verified resource. Stake’s sponsorship portfolio changes regularly, so accuracy depends on consistent monitoring and reliable sourcing rather than one-off updates.
We only include partnerships that can be confirmed through official sources, direct announcements, or active brand presence, ensuring this list reflects current, real-world sponsorships.
What Counts as a 'Current' Sponsorship?
A partnership is listed as active only if it meets at least one of the following criteria:
- Featured on official Stake sponsorship or partner pages
- Visible in recent campaigns, events, or promotional content
- Confirmed through team, athlete, or organisation announcements
- Actively displayed on kits, broadcasts, or event branding
If a partnership is no longer visible or verifiable, it is moved to the former sponsorships section to maintain accuracy.
Our Verification Process
We prioritise primary and verifiable sources when confirming sponsorships, including:
- Official Stake partnership pages and announcements
- Club, athlete, or organisation websites and social channels
- Event branding and broadcast coverage
- Trusted industry reporting where applicable
This approach ensures the list is based on evidence, not assumptions or outdated information.
Which teams does Stake currently sponsor?
Stake sponsors multiple football clubs globally, including Everton F.C., FBC Melgar, Enyimba F.C., and Fortaleza CEIF. It also partners with teams in other sports, such as Trinbago Knight Riders in cricket.
Does Stake sponsor UFC fighters?
Yes. Stake is an official betting partner of the UFC and works with several fighters as brand ambassadors, including Israel Adesanya, Alex Pereira, and Alexandre Pantoja. These partnerships are often tied to major fight promotions and campaigns.
Does Stake sponsor celebrities or influencers?
Yes. Stake’s most notable celebrity partnership is with Drake, who regularly appears in livestreams and promotional campaigns. The brand also collaborates with content creators and streamers to expand its reach beyond traditional sports audiences.
What esports teams does Stake sponsor?
Stake sponsors leading esports organisations such as Team Vitality and Astralis. It also operates its own competitive ecosystem through Stake Ranked.
Are all Stake sponsorships listed on this page current?
Yes. This page only includes verified and active sponsorships. Any partnerships that are no longer active are moved to a separate 'Former Sponsorships' section to maintain accuracy.
How often is this page updated?
This page is updated on an ongoing basis whenever new sponsorships are announced or existing deals change.
Does Stake still sponsor Watford FC?
No. Watford F.C. is listed as a former sponsor. The partnership has ended and is no longer part of Stake’s active sponsorship portfolio.
