Stake Upgrades Horse Racing Betting with RaceOdds+ Partnership

The agreement will see Stake integrate BetMakers’ RaceOdds+ solution, expanding the depth, functionality, and global reach of Stake Horse Racing.

The partnership is structured as a three-year deal with an option to extend for a further two years. It follows a competitive tender process and is designed to support Stake’s continued growth in regulated and international betting markets.

Once live, the upgraded horse racing product will combine fixed-odds markets, global tote betting, live race streaming, and advanced racing analytics within a single platform.

Through the RaceOdds+ integration, Stake gains access to a substantially broader range of international horse racing markets. This includes major racing jurisdictions such as the UK, Ireland, Australia, and parts of Asia, with daily coverage across thousands of race meetings.

Odds compilation and market management will be handled by BetMakers’ professional trading teams, providing consistent pricing and wider market availability. For users, this means more races, more betting opportunities, and improved depth across global horse racing calendars.

A key user-facing improvement is the introduction of live race streaming via BetMakers’ BetStream technology. Stake customers will be able to watch selected horse races directly on the platform while placing bets in real time.

This integration removes the need for third-party streaming sources and creates a more seamless betting experience, aligning live video with active racing markets on Stake Horse Racing.

Stake will also incorporate BetMakers’ Racelab suite, adding data-driven insights to its horse racing offering. Racelab includes form guides, race insights, speed maps, and interactive racing information designed to support informed betting decisions.

These tools are presented as optional enhancements, allowing bettors to engage with deeper analysis without altering Stake’s straightforward betting interface.

The partnership introduces global pari-mutuel betting through BetMakers’ Global Tote Hub. Stake customers will be able to place tote bets into shared international pools rather than fixed-odds markets.

This addition broadens the betting formats available on Stake Horse Racing and allows users to participate in larger pools that can offer variable dividends depending on total market activity.

Behind the scenes, BetMakers will provide managed trading services for Stake’s horse racing markets. This includes 24/7 oversight, odds management, and risk control across global racing events.

For users, these backend improvements translate into improved platform stability, responsive odds updates, and consistent market availability during high-volume racing periods.

Jake Henson described the agreement as a significant milestone, highlighting Stake’s scale and international presence. He noted that the partnership allows BetMakers to deploy its full racing technology stack, including pricing, trading, streaming, analytics, and tote infrastructure.

Stake Director Jarrod Febbraio said the integration of Racelab analytics and global tote betting would enhance the platform’s racing offering. He also pointed to tote wagering as a way to support the wider sustainability of the horse racing industry.

The RaceOdds+ integration is expected to go live in the second half of 2026. Once implemented, Stake Horse Racing will operate as a fully integrated global racing product combining fixed odds, tote betting, live streaming, and advanced analytics.

The deal reflects a broader industry trend toward specialist technology partnerships as operators seek to enhance traditional betting verticals through data, automation, and global market access.